Project

PROJECT DURATION: 50 hours
TOOLS：

UX- Hand drawing, Figma

A trip-planning application that creates an easier planning experience for travellers and assists travel planners to find the information.

Purpose of The Project

The motivation behind my design is to create a solution to the stressful moments for travellers when planning a vacation or road trip. I hope my application can be a Buddy that stays with people before and during their trip. Indeed, by providing so much useful information, I further hope that it can be an application that people use for a lifetime, since it can also be used to explore local events.

Processes:

Primary Research > Problem Statement > Ideation > Prototype > Evaluation

COMPETITORS & USER RESEARCH

RESEARCH PROCESS

To better understanding how travellers experienced in the planning process are looking forward to seeing while they plan or are on a trip, I had conducted a semi-structured interview and recruited six interviewees to participate in the research.

Users’ pain points:

#1. Too much information on the internet or offline will create barriers for the travellers to plan a trip

An overload of information creates difficulties when travellers deciding which information could be helpful to their trip. Additionally, due to most reviews are written by random people, it raises trust issues with online reviews. Moreover, they denoted that their purposes and durations of a trip might be mismatched by bloggers.

#2. Creating a comprehensive travel plan is always time-consuming

One of the biggest challenges was to create a comprehensive plan that includes all routes and details of the trip. In the meantime, participants indicated that they also prefer to look through information regarding such things as the background of a country and any activities or events active there. Also, they must research safety issues, such as terrorist threats, social instability, the refugee crisis, and the level of criminality.

#3 Meeting new friends before or during a trip.

2 participants thought the challenge of finding travel buddies was the hardest challenge. 4 participants noted they are open to meeting new people. Indeed, these participants denoted that meeting the local people allows them to understand deeply the backgrounds and stories of the country they plan to travel to, which can enhance their enjoyment of a trip.

Advantages:

  • Price and details comparison feature of the air ticket and hotel booking
  • The reviews provided by other users
  • The advice suggested by the app
  • The rating system are all features useful for finding information

disadvantages:

  • The overload of information
  • Hard to come up with a plan that suited travellers expectations by referencing those user-generated contents
  • Lack of the feature of automatically forming a route and plan for a trip

THE TOP 5 ASPECTS:
Travellers think are important for their trip planning

  • Finding a hotel that is convenient to their schedules
  • The travelling cost and the cost of living and transportation
  • The online reviews related to the place of interests like restaurants and attraction sites
  • A way to connect to others in exchange for knowledge or to meet new people
  • The information regarding safety

DESIGN GOALS:
How might I help travellers better plan for a trip?

Based on the research, the existing market competitors still have space to be improved upon. Meanwhile, by understanding the needs of the travel planner, I can generate a good starting point for this project.

 

 

DESIGN SOLUTIONS: